长沙创业夫妻带火家乡“擂饭”，科技赋能布局全球

Born in the 1990s, oil painting graduates Wang Mengkun and Wang Jing set up their business in Changsha in 2017. They revamped the traditional pounded chili specialty from their hometown Anren, Hunan, and launched the catering brand Leifan. The brand has expanded steadily to more than 800 stores nationwide, with annual revenue of nearly one billion yuan. AI cooking equipment and chili pounding robots ensure consistent flavors in every outlet. The two founders have built personal IP accounts with over one million followers. Their first overseas store has opened in Malaysia, and the couple’s long-term goal is to build a chain of 10,000 stores.

90后油画专业夫妻王萌琨、汪静2017年扎根长沙创业，将家乡湖南安仁特色擂辣椒改良推出“擂饭”品牌。品牌稳扎稳打发展至今全国门店超800家、年营收近10亿，依靠AI炒菜、擂椒机器人实现口味标准化。运营创始人IP现已积累百万粉丝，随着马来西亚首家海外门店已落地，夫妻二人的下一个目标是打造万店连锁。