湘企组团亮相2025中国（印尼）国际电商产业博览会

The 2025 China (Indonesia) International E-Commerce Industry Expo (CIEIE) was held at Jakarta International Expo in Jakarta, Indonesia from October 29 to 31. The Changsha Municipal Bureau of Commerce organized a delegation of local Hunan enterprises—including Yanjin Shop, Qiaodaniang, and Blue River Dairy—to participate in the expo.

10月29日至31日，2025中国（印尼）国际电商产业博览会在印尼雅加达展览中心盛大举行。湖南省长沙市商务局牵头组织盐津铺子、巧大娘、蓝河乳业等本土企业参展。

As a national key leading enterprise in agricultural industrialization, Yanjin Shop has been accelerating its expansion into overseas markets in recent years, with Southeast Asia becoming its core growth market. Its konjac and quail egg products have already successfully entered the market in the region. At this expo, Yanjin Shop showcased a diversified snack portfolio, including savory items like fish tofu and dried tofu, as well as baked desserts, dried fruits, and nuts. These products are tailored to Southeast Asian taste preferences, drawing numerous buyers for consultation and business discussions.

盐津铺子作为农业产业化国家重点龙头企业，近年来加速布局海外市场，东南亚已成为其核心增量市场，此前魔芋、鹌鹑蛋等品类已成功打入当地。本次参展，携鱼豆腐、豆干等咸味零食以及烘焙甜点、果干坚果等多元零食矩阵亮相，产品适配东南亚口味偏好，凭借“绿色、健康、美味”的产品理念吸引诸多采购商驻足 。

Blue River Dairy, a global leader in sheep milk formula, stood out as a highlight in the expo's maternal and infant category with its strengths in industrial chain and products. Qiaodaniang attracted attention with its uniquely flavored soy-based snacks, emerging as a representative of regional specialty products going global. The Hunan Provincial Research Association for Sino-African Economic and Trade Cooperation leveraged its platform to integrate cross-border resources and promote exchanges, enabling participating companies to enhance the popularity and influence of Hunan brands in the Southeast Asian market through collective overseas expansion and coordinated efforts.

全球绵羊奶粉领导者蓝河乳业，依托国际化全产业链优势与产品硬实力，成为展会母婴品类焦点；巧大娘则凭借豆制品零食的独特风味，成为地方特色产品出海代表；湖南省中非经贸合作促进研究会对非交流中心发挥平台优势整合跨境资源促进交流合作，众企业通过抱团出海、协同发力，有效提升了湖湘品牌在东南亚市场的知名度与影响力。

This participation marks another significant step by Changsha in deepening practical cooperation with Southeast Asian countries in the field of cross-border e-commerce. It not only opens new channels for local enterprises to go global but also injects fresh momentum into the coordinated development of regional industrial chains and supply chains under the Belt and Road Initiative. This further improves the opening-up level and industrial reach of the Changsha Cross-Border E-Commerce Comprehensive Pilot Zone, making a positive contribution to strengthening China-Indonesia economic and trade ties.

此次参展，是长沙市推动与东南亚国家跨境电商合作走深走实的又一重要实践。它不仅为本土企业开辟了“出海”新通道，更在“一带一路”框架下，为区域产业链供应链的协同发展注入了新动能，进一步提升长沙市跨境电商综试区的开放能级与产业辐射力，为深化中印尼经贸往来作出积极贡献。