“妙妙”来了！西汉小狸猫变身当代“萌宠”

从古萌到今的狸猫妙妙来长沙啦！近日，“湖南博物院文创快闪——狸猫妙妙妙长沙奇妙游”主题空间在长沙亮相，来自西汉的狸猫化身圆眼翘须的“妙妙”跃入现代都市，借由文创冰激凌、数字互动体验和潮玩盲盒，与人们见面。

The wildcat "Miaomiao" that has been cute for ages has arrived in Changsha! Recently, the themed space of "Cultural and Creative Flash Mob of Hunan Museum —— The Wonderful Journey of the Wildcat Miaomiao in Changsha" made its debut in Changsha. The wildcat from the Western Han Dynasty has transformed into "Miaomiao" with round eyes and upturned whiskers, leaping into the modern city and presenting itself in the forms of cultural and creative ice cream, digital interactive experiences, and trendy blind boxes to meet the public.

狸猫IP形象“妙妙”源于马王堆汉墓漆器的狸猫纹，这是中国较早的猫属动物图像资料，其出现在食器上可能与警示动物偷食有关。中国古人爱猫历史悠久，各品种家猫经贸易路线传入中国后逐渐被驯化，从捕鼠工具逐渐融入生活美学、成为吉祥符号。狸猫妙妙是湖南博物院与企业联合打造的文创品牌，其设计融合历史感与时尚感，通过快闪活动让文物走进生活、传播文化。

The IP of the wildcat "Miaomiao" originates from the wildcat pattern on the lacquerware of the Mawangdui Han Tombs. This is one of the earlier image materials of the cat genus in China, and its appearance on tableware may be related to warning other animals against stealing food. The ancient Chinese have a long history of loving cats. After various domestic cats were introduced to China via trade routes, they were gradually domesticated, evolving from simple rat-catching tools to elements integrated into the aesthetics of daily life and eventually becoming auspicious symbols. The wildcat "Miaomiao" is a cultural and creative brand jointly created by the Hunan Museum and an enterprise. The design combines a sense of history and fashion, and through the flash mob activity, it can spread culture and bring cultural relics into people's daily lives.