“00 后”CEO李佳璇：用代码改写校园生活

大学校园内，外卖服务盛行，给师生带来便利。然而，一个棘手的问题也在悄然浮现——校园送餐的“最后一百米”难题：谁来把外卖从楼下外卖柜送到楼上宿舍？

On university campuses, the popularity of takeout services brings convenience to teachers and students. However, a tricky problem is quietly emerging: the "last 100 meters" challenge of campus food delivery. Who will deliver the takeout mealsfrom the downstairs delivery lockers to the upstairs dormitories?

在长沙，就有一家从中南大学校园起步的校园生活服务平台——食小助，它通过联动商家、骑手与学生等资源，实现外卖配送上楼，成为校园生活中的得力助手。

In Changsha, there is a campus life service platform called Shixiaozhu that originated on the campus of Central South University. By integrating resources such as merchants, delivery riders and students, it enables the delivery of takeout meals directly to dormitory floors, becoming a capable assistant in campus life.

“外卖到寝”需求催生创业灵感

"Takeout meals directly to dormitories" Demand Spurs Entrepreneurial Inspiration

“省里的50万元融资早已到位。接下来，我们会精心规划这笔资金的用途，确保每一分钱都花在刀刃上。”3月19日，在位于中南大学科技园的公司驻地，湖南食小助科技有限责任公司（简称“食小助”）CEO、“00后”创业者李佳璇兴奋地告诉记者，这笔资金恰似一场及时雨，为食小助带来蓬勃生机。

"The 500,000 yuan in financing from the province has already been received. Next, we will carefully plan the use of this fund to ensure that every penny is spent wisely." On March 19, at the company's headquarters in the Central South UniversityScience Park, Li Jiaxuan, CEO of Hunan Shixiaozhu Technology Co., Ltd. (referred to as "Shixiaozhu"), a "Post-00s" entrepreneur, excitedly told reporter that this fund is like a timely rain, bringing vigorous vitality to Shixiaozhu.

今年年初，“校园生活服务平台——食小助”成为湖南省大学生创业投资基金首批签约项目之一，据了解，这是全国第一只专业面向大学生创业投资的基金，也是湖南省委、省政府支持大学生创新创业的创新举措，基金总规模达5.05亿元。李佳璇口中的“50万元融资”正来源于该基金。

At the beginning of this year, "Campus Life Service Platform - Shixiaozhu" became one of the first batch of signed projects of the Hunan Provincial College Student Venture Capital Fund.It is understood that this is the first fund in the country specifically for university student venture capital, and it is also an innovative measure by the Hunan Provincial Party Committee and Provincial Government to support university student innovation and entrepreneurship. The total scale of the fund reaches 505 million yuan. The "500,000 yuan in financing" that Li Jiaxuan mentioned comes from this fund.

时间拨回2021年，彼时，20岁的李佳璇正在中南大学计算机专业读大二，他注意到，商家外卖配送不到宿舍，同学们对外卖配送到寝需求强烈，同时，还有不少同学期望借助勤工俭学减轻家庭负担。

Time goes back to 2021. At that time, 20-year-old Li Jiaxuan was studying computer science at Central South University as a sophomore. He noticed that merchants' takeout mealsdelivery did not reach the dormitories, and students had a strong demand for takeout mealsdelivery to the dormitories. At the same time, many students hoped to reduce their family burden by working part-time.

能不能打造一个平台，一方面为同学们提供便捷服务，另一方面又能创造勤工俭学岗位？鉴于自身的计算机专业背景，他产生了运用编程思维改善校园生活的想法。

Could a platform be built to provide convenient services for students on the one hand and create part-time jobs on the other? Given his own computer science background, he had the idea of using programming thinking to improve campus life.

李佳璇的想法与同学胡必成一拍即合，就这样，2021年8月，湖南食小助科技有限责任公司应运而生。同时，一个专属于校园的简易配送程序“食小助”正式上线，并邀请了学校附近的商家入驻。小程序上线后，李佳璇与胡必成模拟用户操作，测试下单流程，确保每一个环节都能顺畅运行。

Li Jiaxuan's idea hit it off with his classmate Hu Bicheng. In this way, in August 2021, Hunan Shixiaozhu Technology Co., Ltd. came into being. At the same time, a simple delivery program "Shixiaozhu" dedicated to the campus was officially launched, and merchants near the school were invited to join. After the mini-program went online, Li Jiaxuan and Hu Bicheng simulated user operations and tested the ordering process to ensure that every step was smooth.

政策托底助力“食小助”加速跑

Policy Support Helps "Shixiaozhu" Accelerate

“创业不易，大学生创业更不易。我们就像在黑暗中爬楼梯，每一步都很艰难。”李佳璇表示，当时团队对营销一知半解，为了推广食小助平台，团队不断学习营销经验，进行地推、扫楼。“不仅如此，市场开拓需要资金。如果想要辐射1万人，就需要近8万元的成本。”

"Entrepreneurship is not easy, and university student entrepreneurship is even more difficult. We are like climbing stairs in the dark, every step is very difficult." Li Jiaxuan said that at that time, the team knew very little about marketing. In order to promote the Shixiaozhu platform, the team constantly learned marketing experience and carried out ground promotion and door-to-door promotion. "Not only that, market development requires funds. If you want to reach 10,000 people, you need nearly 80,000 yuan in costs."

幸运的是，从成立之日起，食小助陆续受到了来源于中南大学科技园、湖南湘江新区、省市政策指导、场地提供和资金支持。

Fortunately, since its establishment, Shixiaozhu has successively received guidance, site provision, and financial support from the Central South University Science Park, Hunan Xiangjiang New Area, and provincial and municipal policies.

入驻中南大学科技园后，“食小助”获得了20平方米办公场地的支持。“园区对这个项目很支持，在政策解读、办公场地上都给予了大力支持。”中南大学科技园平台公司产业发展部部长刘宝顺介绍，作为该项目创业导师，他多次指导食小助参与相关路演、制定项目计划。在多方的帮助下，食小助渐渐有了起色，不到一年就实现盈利。

After settling in the Central South University Science Park, "Shixiaozhu" received support for a 20-square-meter office space. "The park is very supportive of this project, and has given a lot of support in policy interpretation and office space." Liu Baoshun, Minister of Industrial Development of the Central South University Science Park Platform Company, introduced that as the project's entrepreneurial mentor, he has repeatedly guided Shixiaozhu to participate in related roadshows and formulate project plans. With the help of many parties, Shixiaozhu gradually improved, and achieved profitability in less than a year.

“省、市、区和学校对我们大学生创业的支持，相当于给我们托了底。”李佳璇说，“公司还可以免费入驻湖南湘江新区大学生创新创业园，不但场地可以免3年租金，而且免水电费和物业管理费。”

"The support from the provincial, municipal, district governments, and the universityfor our university student entrepreneurship is equivalent to giving us a solid back up." Li Jiaxuan said, "The company can also be stationed in the Hunan Xiangjiang New Area CollegeStudent Innovation and Entrepreneurship Park for free. Not only can the site be free of rent for 3 years, but also free of water and electricity and property management fees."

如今，食小助已覆盖湖南9所高校，涉及连锁品牌、商铺近300家，累计完成250万个订单，创造了300余个勤工助学岗位，累计发放兼职薪资达500万元，平台交易额达3000多万元。

Nowadays, Shixiaozhu has covered 9 universities in Hunan Province, involving nearly 300 chain brands and stores. It has completed a total of 2.5 million orders, created more than 300 part-time work-study positions, issued a cumulative part-time salary of 5 million yuan, and the transaction volume on the platform has reached more than 30 million yuan.

“我们是一个跟‘食’物紧密相连的平台，‘助’字体现互帮互助的精神。”李佳璇介绍，“小”字提醒着我们，作为从大学生创业起步的小微团队，要扎实做好小事。

“We are a platform closely related to 'food,' and the word 'zhu' embodies the spirit of mutual help." Li Jiaxuan introduced, "The word 'xiao' reminds us that as a small team starting from university student entrepreneurship, we must do small things in a solid manner."

长沙创业沃土滋养青年创客

Changsha's Entrepreneurial Hotbed Nourishes Young MakersEntrepreneur

“近期，我们一直在忙着提升客户服务，例如，针对超时送达的顾客，会额外赠送奶茶。同时，我们还开展了水果团购配送到寝业务。”这位“00后”的创业者脑海中总是不乏新点子。

"Recently, we have been busy improving customer service. For example, for customers who are delivered overtime, we will give extra milk tea. At the same time, we have also launched a fruit group purchase delivery to the dormitory business." This "Post-00s" entrepreneur is always full of new ideas.

李佳璇来自山西大同，在长沙学习、创业已5年。“长沙作为新一线城市，活力四射，在新消费、服务创新等方面，为创业者提供了广阔天地。”谈及长沙，他的言语中满是溢美之词。

Li Jiaxuan is from Datong, Shanxi, and has been studying in Changsha and running a business there for five years."As a new first-tier city, Changsha is full of vitality. In terms of new consumption and service innovation, it provides a broad world for entrepreneurs." Speaking of Changsha, his words are full of praise.

记者了解到，目前，除了提供外卖订餐服务，食小助还涵盖了快递代取、校园卡充值等多项便捷功能，成为校园生活中的得力助手。“获得融资后，我们将计划实现更多的功能，如智能生成课表、创业公益咨询等。”

The reporter learned that, in addition to providing takeout mealsordering services, Shixiaozhu also covers express delivery, campus card recharge, and other convenient functions, becoming a helpful assistant in campus life. "After obtaining financing, we plan to realize more functions, such as intelligent timetable generation and entrepreneurial public welfare consulting."

“未来，我们希望可以把‘食小助’模式打磨好，扩充团队、提升技术并开拓更多的市场。”面向未来，李佳璇和团队小伙伴充满信心。

"In the future, we hope to polish the 'Shixiaozhu' model, expand the team, improve technology, and explore more markets." Facing the future, Li Jiaxuan and his team are full of confidence.